With hundreds of used and new automobile dealerships in New Zealand, it’s never been more difficult to remain ahead of the competition.
As a result, it’s unsurprising that dealers are constantly seeking for innovative methods to sell their product. They rely on social media advertising and automated digital marketing in the majority of situations. Nonetheless, these solutions take time – and a sizable price.
Utilise SMS marketing if you’re searching for a more economical strategy to increase sales. Bear in mind that over 135.6 percent of the population had at least one smartphone as of 2021. This is a tremendous marketing opportunity, provided you understand how to leverage it.
What are we referring to when we say that? Simple: if your consumers have opted in to receive communications from you, you must present them with genuine value. Here are some SMS marketing ideas that will enable you to accomplish so.
Offer value with exclusive deals
Sending an SMS message is insufficient to boost your sales. Obviously, in order to see results, recipients must perceive value in your communication. To increase consumer engagement and motivate action, you can give new and current customers unique incentives.
For instance, you may design discounts and special offers for your SMS recipients list. Additionally, you may send special offers depending on a customer’s prior behaviour or purchases. Several SMS exclusive deals include the following:
- Save 10% this valentine weekend and gift your loved one an upgrade.
- Receive a complimentary insurance when you buy with us this February.
- Receive a 20% discount when you present this text message.
Make use of drip campaigns
Drip campaigns are automatic communications sent based on certain criteria, such as the length of a customer’s relationship.
Consider this to be another type of marketing automation. You can construct custom triggers or replies based on an individual’s state. For instance, in the context of discounts, you may send a 5% off coupon immediately upon subscriber signup, a 10% off coupon after three weeks, and a 20% off coupon after two months.
The longer they remain, the greater the possible reward. Thus, you are rewarding the desired activity. The best part is that they can be scheduled to run automatically. One will be delivered immediately upon a customer’s registration or opt-in. This eliminates the need to send individual messages.
By sending surveys to your consumers via SMS marketing, you could increase your clients’ involvement. Additionally, it enables you to discover more about your consumers and what they enjoy about your organisation, as well as solicit comments on areas for improvement. Surveys sent by SMS are sent directly to the customer, increasing the likelihood that they will complete the survey. SMS response rates to surveys are 42 percent across sectors, which is excellent if you already have clients who have signed into SMS. Ascertain that the survey message is succinct, short, and logical. For instance, how would you grade our service on a scale of 1-10?
- Where could we make improvements?
- What would you want to see next from us?
By demonstrating to your clients that you genuinely care about their ideas through SMS marketing, you may increase your total sales and company morale.
Upsell more automobiles
When someone makes a purchase, you should make every effort to maximise their earnings. According to marketing data, the likelihood of selling to current clients is between 60% and 70%. This is in stark contrast to the 5-20 percent rate for fresh prospects.
One method to accomplish this is to make future items available to everyone who purchases a vehicle from you. To choose what to recommend, take a look at their previous purchases. Your customer list should provide you with all the information you require.